Red Bus case study - DxMinds

How Can DxMinds Help You Build an
Engaging AR Experience Like Route to 47
for RedBus

About Product

Route to 47 is an exciting Instagram project that uses
Meta AI Sparkle technology to bring history to life with
its interactive AR experience called “Road of India,”
users can take a virtual journey through India’s
revolutionary history its Created by DxMinds for
RedBus, this project features a cool filter that shows a
map of India. When you tap on different spots on the
map, you get fascinating historical insights about key
events and figures. Route to 47 blends education and
technology to make learning about India’s past a fun
adventure, especially for younger audiences. Explore,
learn, and enjoy history like never before!

Industry
Online Travel

Technology
Meta AI Sparkle

Services
AR Experience Design

Platform
Instagram

Problem Statement
Enhancing Bus Rides with
Interactive AR 

RedBus wanted to make bus rides more exciting and
interactive by adding Augmented Reality (AR)
features. They needed a solution that blends learning
with fun, using AR to make historical education
engaging for younger users. DxMinds was tasked with
creating an AR/VR experience on Instagram that
would provide educational content about India’s
history in an entertaining way. The main challenges
were designing an engaging AR filter and ensuring it
worked seamlessly on Instagram.

Our Process

Planning 

Our development process for "Route to 47" was all about creating a smooth and exciting experience. started with planning, where we figured out what

Designing 

StreamVibe is optimized for both
Android and iOS smartphones.
Download our app from the Google
Play Store or the Apple App Store

Development

StreamVibe is optimized for both
Android and iOS smartphones.
Download our app from the Google
Play Store or the Apple App Store

Testing

StreamVibe is optimized for both
Android and iOS smartphones.
Download our app from the Google
Play Store or the Apple App Store

Launch

StreamVibe is optimized for both
Android and iOS smartphones.
Download our app from the Google
Play Store or the Apple App Store

Maintenance

StreamVibe is optimized for both
Android and iOS smartphones.
Download our app from the Google
Play Store or the Apple App Store
Solution
DxMinds Development Journey with Mobile App Scraping

Using Mobile App Scraping (MAS), our company was able to quickly collect a large amount of pricing data from multiple mobile apps. This helped us analyze pricing strategies more deeply and allowed us to focus on other important areas of our business.

Our Project Challenges
Supercharge your business
with the latest Technological
Innovations

Designing Interactive AR Experiences 

We needed to design an interactive AR experience that was both educational and entertaining, bringing
India’s revolutionary history to life using Meta AI
Sparkle technology. The challenge was to ensure that
the experience was not only informative but also
compelling enough to hold the users’ interest and
make learning about history enjoyable.

User Engagement and Integration with
Instagram

Our goal was to attract users to download and
engage with the AR filter, aiming for high acquisition
and interaction rates. This involved implementing the
AR experience seamlessly within Instagram, requiring
meticulous technical and design work to guarantee
smooth functionality and a pleasant user experience.

Our Services Provided

Conceptualization 
Enjoy easy and convenient access to your funds with our range of checking account options. Benefit from features such as online and mobile banking, debit cards, and free ATM access.
Design 
Build your savings with our competitive interest rates and flexible savings account options. Whether you're saving for a specific goal or want to grow your wealth over time, we have the right account for you.
Development and Launch 
Realize your dreams with our flexible loan and mortgage options. From personal loans to home mortgages, our experienced loan officers are here to guide you through the application process and help you secure the funds you need.
Result
Enhancing Bus Rides with
Interactive AR 
Scores the perfect digital
landing in UAE
Results
2K+
App downloads
1K+
New users acquired

Our team worked in an agile manner to build the ERP solution in record time. There
were some challenges in the way but we brainstormed and found solutions to those
without hampering the delivery timeline. We are very proud to be a part of IKEA’s user
journey while contributing to the brand’s promotional efforts.

Start your journey with
DXMinds today!

Transform Your Digital Presence! See how DxMinds can create engaging solutions for your business.

Our flexible and effective solutions have led to ongoing
partnerships with major companies such as Redbus, Razzmatazz,
Cozmo, She Power, EHR, AssureIn and more. We’re proud to work
with these industry leaders and many others to deliver exceptional
results.