- July 8, 2021
- Posted by: Admin
- Category: AR VR App Development, Technology
Which is the most evolving technology? The most probable answer is mixed reality, yes it is one of the key components in the digital reality trends. The advancements and speed of technology innovation are catapulting the retail industry. Retailers and brands have started utilizing mixed reality technologies, machine learning, and AI technology.
The ability to deliver seamless and customized experiences across the shopping journey. With the help of mixed reality and AI technology, the future of the retail industry is here. Let’s explore what retailers and brands do with these technological innovations.
Mixed Reality for retailers
Mixed reality combines the augmented reality and virtual reality and integrates the real world into the virtual world. It also provides devices with the ability to perceive the world breaking the barriers between virtual and physical reality. For instance, when you wear a virtual reality device as you can see your physical hands, you manipulate an object working on the scanned 3D image of a real object, bringing in a holographic representation of another person in your virtual world for the collaboration.
Mixed reality applications have the power to bring life to an object. The customers can see the brand and engage with them in a completely great way. Many businesses have started introducing different approaches in their merchandising and product promotion to bring revolutionary changes in-store shopping experiences. With the advent of mixed reality, consumers can be enhancing their shopping experience from a fresh perspective.
By utilizing mixed reality in retail services, you can see, hear and feel the presence of the experiences and goods without leaving the comfort of their couch. One of its solutions is mixed reality HoloLens which has been recently released by Microsoft. It is a self-contained system utilized by the tech-savvy community which allows engaging with digital content and enthusiastic interaction with holograms.
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Mixed reality Hololens technology
Mixed reality combines the augmented reality and virtual reality and integrates the real world into the virtual world. This phenomenal technology offers a great opportunity to engage with customers interactively. It enables the business to recreate the shopping experience over a virtual space.
Since mixed reality integrates both VR, which recreates the real environment on the virtual space, and AR, where users can place real-world objects in the virtual space, it offers a dynamic vision for every customer to observe the world through a completely new vision.
These objects can be anchored to certain points in the real space when mixed reality treats them as a part of the world around them. The mixed reality applications allow visualizing the digital information to allow customers to utilize real -life.
Let’s have a look at the used case of mixed reality hololens:
The Natuzzi Group wanted to transform its customer journey by utilizing high-definition 3D product creation, design tools, and mixed reality solutions. It integrated the HoloLens and Intelligent Cloud Azure Services to work with Microsoft Surface Studio which allows customers to design their furniture project and view it in mixed reality Hololens.
To reduce the requirement of large-scale exhibition spaces, this solution allows the brand Natuzzi to exhibit its complete range of products in mixed reality.
It allows customers to visualize products at any scale, interact with holograms and reduce the purchasing time. Moreover, it has improved conversion rates by almost 30 percent while reducing sales lead time by almost 50 percent.
The solution continues to develop with additional Azure features and services including AI. It gradually aims at collecting and analyzing all significant data using the customer’s immersive experience.
The benefits of mixed reality technology into retailer’s requirements
Hololens has proven to be the next-gen technology by enabling retailers to enhance the in-store and at-home shopping experience of their customers. These apps allow retailers to offer a personalized shopping experience by offering a video about features to the customers that visit the store by giving on-demand information about some products.
A holographic virtual dressing room allows customers to try on the clothes virtually and see the virtual clothing holograms on their reflection in the mirror. These at-home shoppers can enhance social shopping by sharing their views about any store or product. It helps retailers to upsell and enhance conversions. With the increasing demand for mixed reality, Microsoft’s mixed reality technology allows to reimagine how people experience innovative things.
Things to be implemented in Mixed reality in retail:
To create a great mixed reality experience in retail, several factors must be taken care of:
1. The distance between the eyes to products/ holograms/ and its placement.
2. The image should be recognizable and capture the glass.
3. The system reads the data when the hologram is identifiable and accessible to reduce the computational time.
To create visually appealing 3D product demonstrations, the edges of the screens must be blurred enough to avoid the real world. The user must not be able to see the complete essence of an experience if the border of the virtual world and the real world is visible.
Identifying the product, get some useful data to prepare the visualization and convey it to the users.
To produce these effects, the retailers need to find the best solution to apply their business logic.
Advantages of utilizing mixed reality retail applications to meet requirements
The mixed reality HoloLens helps to visualize the business analytics and make it available within few clicks.
With the help of mixed reality, the statistical data concerning products can be easily available in-store or at the warehouse which is suitable to support efficient decision making.
We wanted to create a system with an intuitive UI which assembles data, processes it, and presents it in a form of interactive analytical charts, graphs, or any other way which is suitable for the user. The system will scan the product with the help of a wifi connection to recognize the location and access the relevant database. Only you need to take a look at the store shelf, and a corresponding product will be recognized by the system to trigger holographic information.
Hence the user can access any required information associated with the product including the SKU, brand and category sales, out-of-stock data, profits per SKU, or any other relevant data that can be easily accessed from the server. In case, when there are some products kept out of stock, they can be easily identified.
The beneficial part of mixed reality is that the manager can find multiple ways to work with visualized analytics and every data is available within few clicks. You just need to analyze and compare against the real state of things to ensure reliable input for decision-making.
Following are some of how mixed reality HoloLens user experience can be enhanced:
1. The distance needs to be taken care of so that the object can be easily recognized. It must be correctly placed to create the frame which defines the QR code to be read.
2. Experiments have proven that with the help of HoloLens, the user can see visuals in a stereo mode. Naturally, the person recognizes the distance to the frame and understands that the QR code to be kept at the same distance from the eyes as the rectangle is to be captured and recognized by the system. Hence the system receives information concerning space, hence the computation time can be reduced.
3. In the case of capturing 3D models, the user starts noticing the boundary between the real world and the virtual one which needs to be processed further.
With the availability of code, the system can grasp some information regarding the identification of a product, get some relevant information from the server, prepare statistics, visualize it, communicate with the user and respond to interactions. Hence, this digital transformation using mixed reality retail solutions is one of the great components in the digital reality trends which every business sector is utilizing.
Retailers can make great profits since mixed reality Hololens technology offers a great possibility to analyze the product-related information just after looking at the shelf. In terms of real-life cases and figures, it proves advantageous.
If you also want to improve the in-store experiences, contact DxMinds, the mixed reality solution provider, to help you enhance the ideas. Stay tuned…
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