How do smart stadiums enhance the live sports experience?

How do smart stadiums enhance the live sports experience? 

Coronavirus was not just a pandemic that caused loss of lives but also made the entire world shut down temporarily dragging lives in all contexts back to several years. Almost every business sector has got affected badly by the outbreak of this deadly pandemic and sports was one of those. Just like other sectors, the sports segment was also waiting for the good old days to return and revive the sports calendar which was paused due to the pandemic. Now, when the situations have retained back to normal and people started being social, it is a big challenge for the businesses to entice their customers again who are mostly addicted to the new trend of the digital medium. 

Even, the sports segment has to come up with new solutions that can catch the attention of the people out there watching matches on their television and other digital platforms comfortably on their couch. Well, watching a match live directly from the stadium is very exciting but also it has got some challenges along and the pause that made people stay away from the social places made those challenges stronger for the public.  

Some of the major challenges faced by the people going to the stadium to watch their favourite sports are: 

  1. Parking issue 
  1. Difficulty in locating seats 
  1. Long queue for getting tickets booked 
  1. Long queue for snacks 
  1. One-time moment of the game 

These are the major hassles faced by the crowd coming to the stadium, but every dusk has dawned. IoT has come up as the best solution for all the above-mentioned issues and it is capable of transforming the traditional stadium into a smarter one with several easy-to-go solutions. For an instance, if we talk about the above-mentioned issues then, 

IoT can help the public to connect their devices with the stadium software and get an update about the available parking space, easy options to check in to the stadium and locate their seats, book preferred type of seats, order food and beverages from their seats, watch replays on their device, and more. The evolution of the latest technologies like IoT is helping the sports segment to revolutionise the entire industry and serve an unmatched experience to the users like never before.  

There are many more technologies that are playing vital roles in revamping the sports segment and building a smart stadium with an enhanced sports experience. Some of those are listed below: 

  1. AR and VR technologies: 

One of the most innovative approaches for developing smart stadiums is AR and VR technologies which are giving completely new audio as well as video experience to the viewers. The incorporation of the latest technology is a win-win situation for both the parties, the viewers as well as the organizers. It offers an enhanced experience for the users and gives a source to augment the revenue for the organizers.  

Using AR glasses, viewers can check the present as well as past stats of the player using the image recognition feature of the technology. This will give a sharp analysis to all the viewers regardless of their past choices and allow them to analyze the game right from the depth.  

  1. 5G broadcasting: 

Data usage is growing exponentially and the growth rate is more than 67% every year it requires high bandwidth data to satisfy the requirements of the customers. Hence, an enhanced network is required to connect the stadium with the users. 5G technology is one of the most basic requirements to convert a stadium into a smarter one with real-time experience. With the 5G technology broadcasting, stadiums will be able to stream the events and give a real-life experience to the users. 5G technology will serve with a 3D solution giving a 360-degree multi-angle possibility to enhance the experience of users.  

  1. NFT ticketing: 

NFT ticketing will help the sports industry to convert tickets into digital assets and to trade online and also make it a collective asset forever. 

  1. Chatbot: 

In case of any query, a chatbot can be the best solution integrated with artificial intelligence technology. The latest chatbots are capable of serving apt and intelligent solutions for queries anytime and anywhere.  

  1. Crowd analytics: 

Folks love to be adorned with a personalized experience and a smart stadium will help you in serving your fans with customized services. IoT will help you in understanding your crowd well and serve them with the experience that they are seeking. With the help of IoT, now you can analyze the behavior of your customers and improvise your business operations based on the output.  


Today technology has grown to the sky-high limit and it is revolutionising the experience of the customers in every business segment and the sports industry is one among those. The integration of the latest technologies, such as IoT, artificial intelligence, and machine learning is helping the business segment to transform the traditional stadium into a smart stadium giving an unbeatable experience to the users with various features like NFT ticketing, 5G broadcasting, virtual ecosystem. The surge of pandemics all across the world has given a new trend of social distancing to the world and made them comfortable within their homes. The smart stadium will be a great approach for the sports industry to pull the attraction of all the audience out there and bring the crowd back to the stadium with all the comfort they are getting sitting at their home.  


Which technologies are used to convert a traditional stadium into a smart one? 

There are various technologies used for smart stadiums, a few of those are listed below: 

  • IoT data and smart sports 
  • 5G broadcasting 
  • NFT ticketing 
  • AR and VR technologies 
  • AI for event planning 
  • Drone and facial recognition technologies for security 
  • Stadium analytics 
  • Autonomous shuttles 
  • Cloud analytics 
  • Data security 

What are the major benefits of transforming a sports stadium into a smart stadium? 

Overall experience enhancement is the agenda of transforming a traditional stadium into a smarter one. The major changes it is bringing to the stadium are enhancing operational efficiency, fan experience, and stadium security.  

What are the must-have features of a smart stadium? 

The major features of a smart stadium are listed below: 

  • Parking location tracking 
  • Traffic update 
  • Exclusive team content 
  • Online ticket purchase  
  • Food ordering from seats 
  • Seat tracking and the online check-in 
  • Finding toilets 
  • Promotions and discounts 
  • Real-time statistics 
  • HD instant replay 

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